Time Blocking in Google Calendar to Double Your Productivity


Did you know it takes 20 minutes to focus again after an interruption during your work?

Imagine all of the time you lose by multitasking when it takes you 20 minutes to focus each time you start a new task. Blocking your time will help you focus on one thing at a time and complete way more tasks in a day.

identify categories of work

Blocking off time in Google Calendar is really easy and it’s one of my favourite business tools.

Before you implement this, it’s important to think of the most important categories of the work you do. Here are some general categories you might want to use: Business Development, Business Tasks (admin), Client Work, Projects (for the inevitable crazy projects I undertake), Content Creation, Product Creation and Marketing.

block time in google calendar

Open your Google Calendar app and add a new calendar for each of your categories. Don’t forget to colour code each calendar to make the different blocks really clear and stand out.

Next it’s time to record and add everything to the calendar.

I like to work on things in batches of 2 to 4 hours, depending on what else I’ve got going on. Generally I’m the most effective in the morning, so I schedule client work and other important things in the morning. Then I fill up the afternoons with marketing, admin, content creation etc.


Look at the bigger picture

Don’t forget to look at the bigger picture.

Are you giving important areas enough time? Is there something that might need more or less attention next week?

Make sure you keep some blank space, this is a catchall space for when additional issues and tasks inevitably pop up.

Once you’re happy with it, make sure you sync it with any other tools you use in your business.

start working

Now it’s time to start executing. This calendar just became your holy business book so start working on the tasks that you’ve planned in!

One final, very important tip is to be firm yet flexible. This means that it is totally okay to shuffle things around, but you need to be aware of the time blocks that you are trying to push back. I often do this with things that scare me or I don’t like doing. But, once you’ve decided that they’re important, you can’t keep postponing it! So be firm yet stay flexible.