Ask Yourself These 3 Simple Questions to Make Better Business Decisions


What software should I get?

Is it time to invest in a VA?

Which photographer should I hire?

What program do you use for online meetings?

Don’t follow the advice of some random person on the internet! Ask yourself these 3 questions to make better decisions instead.

making decisions

Decision-making is hard. We subconsciously make so many decisions each day that at some point we get decision fatigue and our brains literally don’t know what to do anymore. This is why certain executives like Mark Zuckerberg wear the same outfit everyday and why emergency doctors and SEAL Team Six members are drilled again and again.

When you need to make an important business decision around investing, software or hiring, making a subconscious decision can have negative consequences. Sure you can ask others online, but what’s right for one business isn’t necessarily right for another business.

So instead of guessing, ask yourself the following 3 questions.

3 key questions

For each decision you make in your business, ask yourself:

  1. What is my goal? Define what you want to achieve, what would the best outcome of this decision be. For example, you’re looking for a new bookkeeping system, the best outcome would be a system that is simple to use and there are plenty of bookkeepers who are familiar with it.

  2. What are my non-negotiables? So what MUST this decision do or help you do. Some things are truly must-haves, others are just nice to have. To go back to the bookkeeping example, I receive money from, and spend money in different currencies, so to comply with local laws I absolutely need a system that deal with currencies for me.

  3. What works for my budget? This should be clear enough and budget could be the deciding factor in making your final choice.


make your decision final

Once you make your final choice, don’t ask others for their opinion. You made that decision for a reason (well, by answering those three questions), and your reason will be completely different to someone else’s.

Start a trial, order the damn thing or book a consult.

No one has the exact same circumstances or the same experience, so decide and implement! Worst case scenario and you don’t enjoy the free trial, you go back to the drawing board, answer the questions again and try something different.