How to Overcome Shiny Object Syndrome


Lemme buy another course.

Oh I should create a chatbot too!

Do I need to start a Podcast?

Nah, you need to deal with your shiny object syndrome! Whether it is buying the someone's latest signature course with the related price tag or creating the latest fad, how do you beat shiny object syndrome and that fear of missing out?

So here are 4 key steps to beat shiny object syndrome.

1. get clear on your goals

First, get very clear on your goals.

If you know where you want to go, it’s much easier to decide if something will help you get there. So, whether you’re thinking about long-term or short-term goals make sure that you’re absolutely clear on what they are.

2. Will this help me achieve my goals?

So, you have your goals clear in your mind (and on paper too!). Whenever you need to make a decision, ask yourself: “Will this help me achieve my goal of x?”

If the answer is “no” then don’t do it. It really is that simple. Don’t try and convince yourself that it will help you achieve your goals if it won’t!

3. Is this the best way to get there?

Thirdly: "Is it the quickest/best way to get there?"

There are hundreds of ways to achieve any goal in your business. It is your job to choose one of them (since any of them will work) and follow through.

Ask yourself if this method is the best way to get you to achieving your goal. Or, if the matter is urgent, it it the quickest way to get there?


4. Commit

Finally, commit to your chosen course and stay on it.

When we start changing our minds and half-assing things, that’s when the results start failing. Instead of realising we are spread too thin, we feel bad and get roped into buying yet another course that we think will help us get back on track.

Instead, I want to you to commit to your choice and keep going.


Here’s an example to show you how this process works:

One of my goals could be to gain 100 email subscribers next month. There are dozens of ways to do this: creating more videos, using FB ads, launching a challenge, guest posting, speaking, blogging, appearing on podcasts, promoting my email list on every social media platform. You name it.

Instead of half-assing all of these, I'm going to pick a few key ones and focus on these.

So I’ve decided that it’s an expensive month so I’d prefer free traffic. I also don’t have a lot of time this month. So I decide to commit to asking people to subscribe once a week on my social media platforms, which is free and I should be posting there anyway.

Secondly, I don’t have time to write guest posts, but being a guest on a podcast might take me less time, so I’m also committing to pitching 5 podcasts where I can share my email list.

Boom. Decision made. Goals set. No course worth 2K needed!